Ster
DQ&A is responsible for an important operational part of Ster Internet: trafficking. Because of a good cooperation and communication through short lines Ster Internet can focus on all other aspects of the sale of the sites of the public broadcast...
Sales Director
More TestimonialsThe combination of speakers such as Martin de Ronde (One Big Game), Lot Keijzer (Twist/Kobalt) and Cem Yildiz (Ubisoft) was the correct mix to discuss the possibilities and developments in In-Game advertising.
Given the expected growth of In-Game advertising (PriceWaterhouseCoopers estimates total spending on In-Game advertising to reach US$1 billion by 2010) and the fact that the gaming industry expenditure this year exceeded the total expenditure of the music and film industry combined, it is of vital importance that advertisers get insight into the results of their In-Game campaigns. It is now possible to measure In-game campaigns in combination with online and mobile. This cross platform measurement is unique because until recently, it was only possible to measure In-Game campaigns separately.
The expectation is that specific knowledge sharing between the different parties (advertisers/media agencies, game developers, publishers) will increasingly give games a larger role in the total marketing/media mix. This is a visible trend that is on a rise.
DQ&A has developed their own unique software, which can be incorporated with current existing ad servers. This means that elements such as Time, Visibility and Engagement level can be measured in combination with the results of the online and mobile campaign. On the other hand, it is also important for a game developer so that he can get insight into how their game has contributed into the media or marketing mix.
In-Game advertising is an extension of DQ&A’s product portfolio. “DQ&A gaming is the Ad Management, Measurement, Analytics, Optimization and Reporting, of In-Game advertising campaigns. We are the first party in the Netherlands that can offer our clients a cross platform (web, mobile and in-game) campaign measurement. In combination with our many years of knowledge and experience on the web and expert knowledge from the game industry, DQ&A is a leader in this area,” says Pieter Slingerland, Business Development Manager at DQ&A.
